Today's guest is the CEO of Catchlight Insights, Wilbur Swan. Catchlight is a Fidelity-backed and grown AI solution streamlining lead optimization for small and medium-sized financial institutions with a special focus on custom tools built for individual personal financial advisors and realtors. In conversation with Emerj Senior Editor Matthew DeMello, Wilbur discusses strategies in data visualization and avoiding the all-or-nothing thinking that comes with developing dashboards that show "everything under one umbrella." Later, they pull apart use cases showing the difference AI is making in both individual and institutional lead optimization workflows. Learn how brands work with Emerj and other Emerj Media options at emerj.com/ad1.