The Future of Brand Safety & Suitability for Audio
Publisher |
Sounds Profitable
Media Type |
audio
Categories Via RSS |
Business
Technology
Publication Date |
Aug 24, 2022
Episode Duration |
00:44:14

In this episode of Sounds Profitable: Adtech Applied, Bryan speaks with Tamara Zubatiy, co-founder and CEO of Barometer. Barometer contextualizes podcasts based on the GARM brand suitability components and the Media Roundtable Values.

Listen to learn about:

  • Brand safety and suitability 
  • Why it’s important to create block and allow lists for advertisers
  • How context and nuance play into the brand safety and suitability conversation 
  • The Sounds Profitable Business Leaders Summit
  • The consolidation of our feeds
  • Why we need your feedback on this podcast

 

Here’s our favorite idea from this conversation: GARM marks different levels of risk when it comes to advertising but there’s never an ad partnership that brings zero risk to either party (advertiser or publisher).

Links:

Credits:

See omnystudio.com/listener for privacy information.

This episode currently has no reviews.

Submit Review
This episode could use a review!

This episode could use a review! Have anything to say about it? Share your thoughts using the button below.

Submit Review