Today’s episode features the Founder & CEO of iMotions, and member of the Executive Management team in Smart Eye Group,  Peter Hartzbech. Peter is an entrepreneur who is driven by using technology to make the world a better place. His company, iMotions, is a fully-integrated, hardware-agnostic software platform that allows researchers to use the power of any neuroscience technology, as well as traditional surveys and focus groups, to gain unparalleled insight into what people actual think and feel. Their customers use iMotions for everything from diagnosis of neurological diseases such as Parkinson, Schizophrenia, Autism and Alzheimers to personnel training, UX testing, advertising and military human research. 

Peter and I talked about his backstory leading up to the genesis of iMotions, his prior synergies with Affectiva facial expression analysis and eye tracking technology in the Smart Eye group. Listen to learn more. Links of Interest: 

• iMotions: https://imotions.com/biosensor/eye-tracking-screen-based/ 
• Peter Hartzbech LinkedIn bio: https://www.linkedin.com/in/peter-hartzbech-the-entrepreneurial-gladiator/
• MIT Professor Jared R Curhan's work on Negotiation: https://web.mit.edu/curhan/www/biography.html