If business growth is on your mind, you have five levers you can adjust in your business. The key is to know which one to work on first, and then what to do next. In this episode of MAP IT Marketing we take you through the five levers, and I show you what you can think about and change at each stage. 

One of the biggest differences between a marketing strategist and a digital marketing strategist is that if we’re looking at all types of marketing, we also will look at your whole business structure. 

The last thing that I’d ever want to do is to help you increase sales without first checking we’re selling products that are profitable, for example.

The five levers of profit, spend, traffic, repeat business and referral business also can help us determine the overall health of your business.

If you’ve got it all sorted with one right now, you just work on the next one. If you know you’ve got an issue in one area in particular, moving the lever will impact all the other areas as you change. 

If you’re got business growth and more profit on your mind, this is the episode for you

In this episode we cover:

• Why you need all five levers
• How to increase profit in your business
• Why understanding average customer spend is so important
• How to best understand traffic
• Why you might need more traffic
• How to invest in getting more repeat business
• Why repeat and referral business matters so much
• How to use third party referral selling

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