The Challenges & Opportunities of Moving from Market Disruptor to Category Creator, with Didier Elzinga & Roli Saxena (Culture Amp)
Media Type |
audio
Categories Via RSS |
Business
Investing
Technology
Publication Date |
Apr 01, 2021
Episode Duration |
00:22:45
Didier Elzinga (Founder & CEO) and Roli Saxena (Board Member) at Culture Amp, are this week’s guests on The SaaS Revolution Show. This is a session from SaaStock Remote 2021. In the foundational years of SaaS unicorn Culture Amp, Didier Elzinga – CEO and founder – heard a lot of “no’s”. The HR category was perceived as a tough buyer and difficult environment – not the promising industry it’s seen as today. To scale, he had to innovate, iterate, educate and create. In his recent session at SaaStock Remote 2021, Didier deep-dived into his phenomenal journey from market disruptor to category creator, and shared challenges and opportunities he experienced along the way. He delves into the need for both community and product-market-fit to successfully secure the title of a ‘category creator’.Check out the other ways SaaStock is serving SaaS founders 🇺🇸 SaaStock USA 2024: 1500+ B2B SaaS founders, investors and operators are joining us in the 'Silicon Hills' of Austin, Texas for three days of SaaS magic (https://www.saastock.com/saastock-usa/) 🇮🇪 SaaStock Dublin 2024: The largest concentration of SaaS decision makers in one place for three days of networking, connecting, and learning all things SaaS (https://www.saastock.com/saastock-2024/) 🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/) 🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home
Didier Elzinga (Founder & CEO) and Roli Saxena (Board Member) at Culture Amp, are this week’s guests on The SaaS Revolution Show. This is a session from SaaStock Remote 2021. In the foundational years of SaaS unicorn Culture Amp, Didier Elzinga – CEO and founder – heard a lot of “no’s”. The HR category was perceived as a tough buyer and difficult environment – not the promising industry it’s seen as today. To scale, he had to innovate, iterate, educate and create. In his recent session at SaaStock Remote 2021, Didier deep-dived into his phenomenal journey from market disruptor to category creator, and shared challenges and opportunities he experienced along the way. He delves into the need for both community and product-market-fit to successfully secure the title of a ‘category creator’.

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