The BRITs 2014 became the most tweeted about non-sporting event in UK TV history. The awards were streamed live to a world-wide audience on YouTube for the very first time, generating huge audience interaction outside of the UK during the broadcast itself and 7.5m views of the YouTube content in the week following the show – more than twice the figure from the previous year. In this session recorded at the Radio Academy's Radio Festival 2014, Michelle Feuerlicht, executive producer of digital at Somethin’ Else, Giuseppe De Cristofano, head of digital at BPI, and YouTube fashion sensation Fleur De Force talk to Steve Ackerman about the secrets behind this huge success.