Can you really decide to write and publish a bestseller? In today's show, I discuss how Mark Stay and Mark Desvaux did just that in one year as well as talking about it in public on their podcast, The Bestseller Experiment. In the introduction, I talk about what I'm thankful for as well as giving an update on my writing progress for The Healthy Writer and the third in the sweet romance series that I co-write with my Mum – and still remains a secret! Today's show is sponsored by Draft2Digital, where you can get free ebook formatting, free distribution to multiple stores, and a host of other benefits. Get your free Author Marketing Guide at www.draft2digital.com/penn Mark Stay and Mark Desvaux are the co-authors of Back to Reality, a best selling humorous fantasy novel. They launched their book off the back of The Bestseller Experiment podcast where they shared the journey of writing and publishing a bestseller in a year. You can listen above or on iTunes or Stitcher or watch the video here, read the notes and links below. Here are the highlights and full transcript below. Show Notes * The motivation for running a bestseller experiment * How the two Marks defined ‘bestseller' and how they got there * Tweeting with Neil Gaiman – and besting him in the charts * The conundrum of pre-orders * Comparisons to the indie music industry * Dealing with the let down after a big successful launch * On the future of The Bestseller Experiment podcast * My interview on their show is Episode 54. You can find Mark and Mark at BestsellerExperiment.com and on Twitter @bestsellerxp Transcript of Interview with Mark Stay and Mark DesVaux Joanna: Hi everyone. I'm Joanna Penn from thecreativepenn.com and today I'm here with Mark Desvaux and Mark Stay. Hi, Marks. Mark: Hello. Mark: Hey Joanna, how are you doing? Joanna Penn: I rarely do these three-way conversations but today there's a reason. The two Marks are the co-authors of “Back to Reality,” a best selling humorous fantasy novel that they launched. Now, there's the lovely cover if you're on the video. It's beautiful. They launched off the back of The Bestseller Experiment which is a podcast that enables them to write and publish a bestseller in a year and many of you, I know listen to The Bestseller Experiment. It is a genius book title. Not a book title, podcast title and book title alike. I said to you guys, you should do one. But, let's get started by, first up, explain the genesis of The Bestseller Experime...