AI tools like ChatGPT are all the rage these days. While they won't write everything effectively for you, they can be a real time saver if used correctly. So rather than opening up Microsoft Word or Google Docs and wondering how you will write some compelling copy for your customers or clients, you can use a tool like ChatGPT. It'll generate headlines for you. It could help you turn product features into benefits and give you a good angle or an introduction for your emails, your sales page, or even your blog post about your latest product or service. Not only that, but these tools take away some of the mystery surrounding copywriting. In other words, they make it easier for everybody to express themselves. And if you're a writer working online, copywriting is a valuable skill because it will help you sell your products, services, books, articles, and, of course, your ideas.In this week's interview, I caught up with the expert copywriter, Neville Medhora. He runs swipefile.com, a fantastic website if you want to browse new and old copy that has stood the test of time. He also runs copywritingcourse.com, where you can get your copy workshops from Neville and his team. In this episode, we discuss:

• How Neville got started way back in 1998
• How Neville built a successful finance blog
• Neville's approach to using AI tools to write copy
• The art of using a swipe file
• How to grow your platform as a writer

Resources:

Swipefile

Copy Writing Course

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