Where is your law firm headed in the next year? We know you want to improve your business, and here’s how! Later, a good plan relies on good data. Gyi and Conrad discuss the most important KPIs for your firm.  ----------- You want growth for your law firm, so what’s your plan? Gyi and Conrad have had too many lawyers tell them, “I don’t know… you tell me!” So, that’s what we’re doing today. The guys break down the key elements of a top-notch annual plan that can be tailored to your particular business objectives.  Then, it’s question time! How does ChatGPT/AI affect marketing and SEO? Can you still stand out amongst the crowd? Gyi and Conrad discuss. Don’t forget to send in your questions and get a b-e-a-utiful Lunch Hour trucker hat.  And, last but not least, we’re bringing it back to your annual plan, dear lawyers. The guys each share their top 3 KPIs for measuring where you want to go with your law firm.  The News: The walls are coming down, folks! MyCase now has an integration with CallRail. Just a heads up—Google’s LSAs have, by and large, dropped from 3 to 2.  SEOs, you made a mess of the internet… as usual: Did SEO experts ruin the internet or did Google? - The Verge  Congrats to the authors of Tiger Tactics: Powerful Strategies for Winning Law Firms. This book is definitely worth a read.  As we mentioned, 50% of people are not comfortable with their lawyers using AI, and Pras of the Fugees is one of them:  Fugees' Pras Michel Demands Retrial, Says Lawyer's Use of AI Botched Final Argument.  Mentioned in this Episode: Ask a question—get some swag! Leave Us an Apple Review  Lunch Hour Legal Marketing now on YouTube  Lunch Hour Legal Marketing on TikTok