Yes, the owners of PR agencies and publicists are telling you lies. In fact, it's so bad that it's part of the reason I started my own agency.

When I worked at an agency full-time, the owner would over promise deliverables to clients and put it on the employees to make the impossible, possible.

Sometimes, I lose business because I don’t tell these five lies, but I'd rather lose the business than end up with a terrible reputation, like many others in the publicity industry.

Some resources mentioned in this episode:

• PitchPublicityProfit.com

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