In this Marketing Over Coffee: In this episode Sangram Vajre talks about his new book Move

Direct Link to File

Brought to you by our sponsors: BlueShift and Better Help

Move: The Four Question Go To Market Framework

Go To Market – The most used and abused term in business

The 5 Areas where Companies Fail in Go To Market

8:55 – 9:53 Blueshift’s SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful results, all while saving marketers significant time and driving incredible results. Blueshift is offering their Guide to a Successful CDP RFP to MoC Listeners for free at blueshift.com/moc

TheMoveBook.com download the free assessment

Problem/Market Fit, Product/Market Fit, Platform/Market Fit

Don’t let the bad customers make you miss the train

15:31 – 16:39 Better Help: Start living a happier life today. As a listener, you’ll get 10% off your first month by visiting our sponsor at Better Help. Join over 1 million people who have taken charge of their mental health.

Going through the Five Valleys of Death

Growing through Mergers and Acquisition

DM Sangram to get a signed copy!

The killer ability is getting your customers to be able to DO something

Get MoC Text Updates! Send a text to +1 617 812 5494 to get rolling!

Sign up for the Marketing Over Coffee Newsletter to get early access!

Get episodes early, get the back catalog – get the app for iOS! Or for Android

Our theme song is Mellow G by Fonkmasters.

The post The 4 Question Go To Market Framework appeared first on Marketing Over Coffee Marketing Podcast.