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Sue Duris, Director of Marketing and Customer Experience, M4 communications talks about the 3 metrics of CX programming on Engati CX. She says that it's important to reach out out to the customer and get their feedback. She says that we need to make the customer persona, and map their journeys.

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https://www.engati.com/glossary/customer-experience-as-a-service-cxaas

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