In this episode, I reflect on 15 years of TheCreative Penn, and outline how I will reposition myself for the next 15 years of being an author entrepreneur. In the intro, We used to do that [Seth Godin]; Penguin Random House has acquired Hay House [Publishing Perspectives]; Business for Authors; Your Author Business Plan; OpenAI has announced a partnership with Axel Springer, the first publishing house globally to partner with them to integrate journalism with AI technologies. This episode is supported by my Patreon community, who fund my future-focused thinking time. If you join the community, you get an extra solo Q&A show monthly, as well as behind-the-scenes videos on AI and creative business, plus, discounts, early access, and more. Join us for the price of a coffee a month at Patreon.com/thecreativepenn Joanna Penn writes non-fiction for authors and is an award-nominated, New York Times and USA Today bestselling thriller author as J.F. Penn. She’s also an award-winning podcaster, creative entrepreneur, and international professional speaker. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below.  Show Notes * From Joanna Penn to J.F. Penn  * From creating alone to the AI-Assisted Artisan Author * From digital-focused to creating beautiful physical books * From high-volume, low cost to premium products with higher Average Order Value  * From retailer-centric to direct first * From distance to presence  * Pivoting a business is always a risk * Will I still be here in another 15 years? Let me know what you think. Are you pivoting your author business? What changes are you making to stay nimble in a fast-moving industry? Do you have any questions? You can leave a comment below, or email me here. Introduction On 8 December 2008, I published my first blog post on www.TheCreativePenn.com. I had already self-published a book earlier that year and wanted to share my lessons learned.