I spoke to Kevin Powell, YouTuber and front-end CSS teacher about how he operates his YouTube content business and how he grew to over 800,000 subscribers. 

Brian and Kevin’s conversation was recorded on December 7th, 2023.

Brian's update was recorded on March 8th, 2024.

• (00:00) - Teaching CSS to 800k YouTube Subscribers with Kevin Powell
• (06:56) - A week in the life of Kevin Powell
• (09:35) - Kevin's YouTube origin story
• (10:35) - Who is your target audience?
• (14:48) - Staying on the cutting edge
• (16:58) - Content ideation and maintaining a calendar
• (19:40) - Crafting the perfect video title
• (22:50) - The YouTube analytics rabbit hole
• (25:41) - Scripting and planning a video
• (28:35) - Outsourcing editing and post-production
• (30:38) - Long form vs short form content
• (33:18) - YouTube algorithms (or what we know about them)
• (34:59) - Subcribers to customers!
• (36:25) - Engaging with the YouTube community
• (39:17) - Separating content avenues

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