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Open Threadsactive

Publisher |: Brian Casel

Media Type |: audio

Podknife tags |: Business,; Entrepreneurship,; Interview,; Product Development,; Startups

Categories Via RSS |: Business,; Entrepreneurship,; Technology

Brian Casel hosts conversations with founder friends. We talk about startups, products, software, entrepreneurship, but also what's happening in our lives away from our screens and revenue graphs.

People |: Brian Casel (@casjam)
Country Of Origin |: USA
Produced In |: Orange, CT
Premiere Date |: 2022-04-08
Frequency |: Weekly
Explicit |: No

This podcast currently has no reviews.

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64 Available Episodes (64 Total) / Average duration: 00:32:08

Date Duration Most Reviewed Highest Rated

64 Available Episodes (64 Total)Average duration: 00:32:08

Apr 17, 2024

00:21:16

Sam Selikoff, cofounder of BuildUI, returns to the show and we talk all about NYC! New York City, one of my favorite places.

Brian and Sam’s conversation was recorded on December 15th, 2023.

Brian's update was recorded on March 8th, 2024.

(00:00) - Software founder life in NYC with Sam Selikoff
(04:45) - What is the crowd like?
(06:54) - New York's downfall - sports teams
(08:42) - Working remotely in NYC
(13:16) - City life vs. Suburb life
(15:08) - NY energy (crazy and all!)
(16:56) - Cost of living

Brian's Product StudioMy product studio, Instrumental Products, is where I partner with SaaS companies, creators, and founders to take product ideas from concept to launched. Got something to ship? Let's talk!

Brian's YouTube channelSubscribe to my YouTube channel where I'm building products and showing the process.

Brian's NewsletterSubscribe to my newsletter where I send my best ideas and stories from working on products.

This Podcast on YouTubeThis podcast is on YouTube! You can watch full episodes on video by subscribing to the FSF Podcast Channel on YouTube.

Apr 10, 2024

00:26:41

Kevin Powell returns to the show where we talk about the business side of his work as a YouTuber and teacher of front-end development and CSS.

Brian and Kevin’s conversation was recorded on December 7th, 2023.

Brian's update was recorded on March 8th, 2024.

(00:00) - Building a Courses Business with a YouTube audience with Kevin Powell
(03:20) - Kevin's ideal customer journey
(05:04) - Using call-to-action cards on YouTube
(07:21) - Kevin's channels of revenue
(11:09) - Running a Discord community
(14:13) - Pricing and course organization
(19:22) - Once off vs Memberships
(21:23) - Deciding what to create next
(23:14) - Kevin's 2024 resolutions

Brian's YouTube channelSubscribe to my YouTube channel where I'm building products and showing the process.

Brian's NewsletterSubscribe to my newsletter where I send my best ideas and stories from working on products.

This Podcast on YouTubeThis podcast is on YouTube! You can watch full episodes on video by subscribing to the FSF Podcast Channel on YouTube.

Apr 03, 2024

00:32:03

Lianna Patch wasn’t thrilled with the work she was doing, who she was doing it for, and the lack of fun she was having as a professional copywriter. So she changed everything and relaunched her Punchline Copy business with a focus on comedic copy.

Brian and Lianna’s conversation was recorded on December 13th, 2023.

Brian's update was recorded on March 8th, 2024.

(00:00) - How Lianna Patch Reinvented Her Copywriting Business
(03:34) - The evolution of Pubchline copy
(08:48) - Lianna's main client base
(10:12) - How to be an ideal client
(12:49) - How Lianna structures her business
(17:30) - Offering productized services
(21:31) - ..And larger projects?
(22:35) - 2024's roadmap
(26:34) - Moving from consulting to "passive" revenue

Brian's YouTube channelSubscribe to my YouTube channel where I'm building products and showing the process.

Brian's NewsletterSubscribe to my newsletter where I send my best ideas and stories from working on products.

This Podcast on YouTubeThis podcast is on YouTube! You can watch full episodes on video by subscribing to the FSF Podcast Channel on YouTube.

Mar 27, 2024

00:36:46

I invited James Lewis on to help understand the idea of a “fractional product manager” (and we covered that) but it turned into James’ story of how we transitioned from that into cofounder of a new SaaS, Lemon, in the payments space.

Brian and James’ conversation was recorded on December 8th, 2023.

Brian's update was recorded on March 8th, 2024.

(00:00) - Fractional Product Management to SaaS Cofounder with James Lewis
(03:59) - James' current day to day
(06:50) - Transitioning from dev to project management
(09:56) - The first big move and early learnings
(15:36) - Working as a fractional product manager for lemon
(17:56) - How James landed the lemon role
(20:31) - Dusting off the dev hat
(23:34) - What is lemon?
(25:24) - ...And how does it work?
(28:44) - lemon's current roadmap

Brian's YouTube channelSubscribe to my YouTube channel where I'm building products and showing the process.

Brian's NewsletterSubscribe to my newsletter where I send my best ideas and stories from working on products.

This Podcast on YouTubeThis podcast is on YouTube! You can watch full episodes on video by subscribing to the FSF Podcast Channel on YouTube.

Mar 20, 2024

00:24:33

Justin Ferriman returns and we discuss his post-exit transition to becoming a business coach for other founders.

Brian and Justin’s conversation was recorded on November 10th, 2023.

Brian's update was recorded on March 8th, 2024.

(00:00) - From Founder to Coaching Founders with Justin Ferriman
(03:12) - Justin's coaching story
(04:55) - The Know/Like/Trust list
(05:59) - Ideation to execution
(07:24) - How Justin is structuring his coaching offerings
(14:27) - Keeping room for growth
(16:04) - Justin on marketing his coaching business
(18:00) - Being active in a community > Hard sell
(20:49) - Using quality content to build trust

Brian's YouTube channelSubscribe to my YouTube channel where I'm building products and showing the process.

Brian's NewsletterSubscribe to my newsletter where I send my best ideas and stories from working on products.

This Podcast on YouTubeThis podcast is on YouTube! You can watch full episodes on video by subscribing to the FSF Podcast Channel on YouTube.

Mar 13, 2024

00:42:27

Sam Selikoff, cofounder of BuildUI joins me for a wide-ranging (and sometimes technical) conversation about his journey as a software engineer, and his business teaching UI development with video courses and YouTube.

Brian and Sam’s conversation was recorded on December 15th, 2023.

Brian's update was recorded on March 8th, 2024.

(00:00) - Teaching User Interface Development with Sam Selikoff (BuildUI)
(06:33) - Sam's elevator pitch
(08:02) - Marketing as front end only (at first)z
(11:36) - BuildUI courses and staying up to date
(20:03) - BuildUI's UI (...and UX)
(23:22) - Sam's time at TED
(28:06) - Transition from TED to BuildUI
(31:31) - BuildUI origin story
(34:41) - Pivoting moments for BuildUI

Brian's YouTube channelSubscribe to my YouTube channel where I'm building products and showing the process.

Brian's NewsletterSubscribe to my newsletter where I send my best ideas and stories from working on products.

This Podcast on YouTubeThis podcast is on YouTube! You can watch full episodes on video by subscribing to the FSF Podcast Channel on YouTube.

Mar 06, 2024

00:17:08

Jay Clouse, founder of Creator Science, returns to the show and we have a fun episode where we talk about our lives away from the cameras and mics to talk about how we stay fit and healthy (or at least try to be).

Brian and Jay’s conversation was recorded on November 8th, 2023.

Brian's update was recorded on March 8th, 2024.

(00:00) - The Health Pendulum as Entrepreneurs
(03:25) - Physical health = mental health
(05:28) - Jay's health and fitness "stack"
(07:45) - Diet and portion control
(10:39) - Morning person/Night troll?

Brian's YouTube channelSubscribe to my YouTube channel where I'm building products and showing the process.

Brian's NewsletterSubscribe to my newsletter where I send my best ideas and stories from working on products.

This Podcast on YouTubeThis podcast is on YouTube! You can watch full episodes on video by subscribing to the FSF Podcast Channel on YouTube.

Feb 28, 2024

00:25:30

Lianna Patch is known as a fantastic copywriter. Why? Because she’s also a comedian! We talk about Lianna’s passion for the craft of comedy, her comedic roots, and how she translated that into a thriving career as a copywriter.

Brian and Lianna’s conversation was recorded on December 13th, 2023.

Brian's update was recorded on March 8th, 2024.

(00:00) - Geeking out on Comedy with Lianna Patch
(03:36) - Lianna's introduction to comedy
(06:54) - Niching down in comedy
(12:25) - Building a comedy set
(15:27) - Dealing with stage fright (and monkey brain "anxiety" )
(18:27) - Lianna's comedic inspiration
(20:12) - Combining comedy with copy
(22:19) - Lianna's journey to "punchline copy"

Brian's YouTube channelSubscribe to my YouTube channel where I'm building products and showing the process.

Brian's NewsletterSubscribe to my newsletter where I send my best ideas and stories from working on products.

This Podcast on YouTubeThis podcast is on YouTube! You can watch full episodes on video by subscribing to the FSF Podcast Channel on YouTube.

Feb 21, 2024

00:44:11

I spoke to Kevin Powell, YouTuber and front-end CSS teacher about how he operates his YouTube content business and how he grew to over 800,000 subscribers.

Brian and Kevin’s conversation was recorded on December 7th, 2023.

Brian's update was recorded on March 8th, 2024.

(00:00) - Teaching CSS to 800k YouTube Subscribers with Kevin Powell
(06:56) - A week in the life of Kevin Powell
(09:35) - Kevin's YouTube origin story
(10:35) - Who is your target audience?
(14:48) - Staying on the cutting edge
(16:58) - Content ideation and maintaining a calendar
(19:40) - Crafting the perfect video title
(22:50) - The YouTube analytics rabbit hole
(25:41) - Scripting and planning a video
(28:35) - Outsourcing editing and post-production
(30:38) - Long form vs short form content
(33:18) - YouTube algorithms (or what we know about them)
(34:59) - Subcribers to customers!
(36:25) - Engaging with the YouTube community
(39:17) - Separating content avenues

Brian's YouTube channelSubscribe to my YouTube channel where I'm building products and showing the process.

Brian's NewsletterSubscribe to my newsletter where I send my best ideas and stories from working on products.

This Podcast on YouTubeThis podcast is on YouTube! You can watch full episodes on video by subscribing to the FSF Podcast Channel on YouTube.

Feb 14, 2024

00:33:09

Aaron Francis, creator of screencasting.com and prolific YouTuber returns to the show to talk all things video, screencasting and growing a business on YouTube.

Brian and Aaron's conversation was recorded on November 16th, 2023.

Brian's update was recorded on March 8th, 2024.

(00:00) - YouTube as a business with Aaron Francis
(02:52) - Talking video and screencasting.com
(04:32) - Growing multiple YouTube channels
(08:08) - How many YouTube subscribers is "enough"?
(13:15) - YouTube Monetization
(19:14) - Imposter Syndrome as a Teacher
(22:17) - Hours & commitment in a YouTube business
(27:12) - Staying authentic on YouTube

Brian's YouTube channelSubscribe to my YouTube channel where I'm building products and showing the process.

Brian's NewsletterSubscribe to my newsletter where I send my best ideas and stories from working on products.

This Podcast on YouTubeThis podcast is on YouTube! You can watch full episodes on video by subscribing to the FSF Podcast Channel on YouTube.

Apr 17 | 00:21:16

Software founder life in NYC with Sam Selikoff

Apr 10 | 00:26:41

Building a Courses Business with a YouTube audience with Kevin Powell

Apr 03 | 00:32:03

How Lianna Patch Reinvented Her Copywriting Business

Mar 27 | 00:36:46

Fractional Product Management to SaaS Cofounder with James Lewis

Mar 20 | 00:24:33

From Founder to Coaching Founders with Justin Ferriman

Mar 13 | 00:42:27

Teaching User Interface Development with Sam Selikoff (BuildUI)

Mar 06 | 00:17:08

The Health Pendulum as Entrepreneurs with Jay Clouse

Feb 28 | 00:25:30

Geeking out on Comedy with Lianna Patch

Feb 21 | 00:44:11

Teaching CSS to 800k YouTube Subscribers with Kevin Powell

Feb 14 | 00:33:09

YouTube as a Business with Aaron Francis

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