On the 365th episode of The Copywriter Club Podcast, Rob and Kira sit down with seasoned copywriter, John Bejakovic. With a background in IT, John made his way into copywriting and now has a daily email newsletter. This episode dives into the underlying principles that make copywriting effective and how copywriters can position themselves in an evolving industry. Here’s how the conversation goes: Why do marketers gatekeep this book? All will be revealed – no gatekeeping here. How a 500-word blog post changed John’s career path.  Why he decided to become a published author on Amazon.  The importance of having an email list. When should you pivot your business? Why an email list is the fastest way to grow as a copywriter.  Should you create a niche-specific newsletter? (plus how to decide which niche to focus on) John’s monetization strategy and how he’s grown his newsletter.  How do magic, persuasion, and copywriting overlap and work together? What’s the push-and-pull technique? Why Jaws is the perfect example of teasing and how to use it in your emails.  How to include anticipation for future emails.  Don’t forget about proof – how it increases credibility. The effectiveness of transparent copywriting.  The future of copywriting and the use of AI.  Tune into the episode below.  The people and stuff we mentioned on the show: Join The Copywriter Underground Kira’s website Rob’s website Join John's list  John's website  Derren Brown's book Tricks of the Mind The Copywriter Club Facebook Group Free month of Brain.FM AI for Creative Entrepreneurs Podcast Full Transcript: