Rob and Kennedy of Email Marketing Heroes are our guests on the 342nd episode of The Copywriter Club Podcast. With backgrounds in hypnotism and mentalism, they steered away from traditional marketing and into the world of email marketing. With great success, they began teaching other entertainers how to use the power of email and have since expanded into teaching business owners and entrepreneurs how to use email to its fullest potential. Here’s how the conversation goes: The reality of human influence and psychological triggers.  How to excel at sales calls and turn them into a formality.  Why you want to get the ‘no’ as soon as possible.  The benefits of having an email list and having control of your house.  The value behind honest and transparent communication during sales calls. Should your potential clients fill out an application? What if someone isn’t a good fit for your program or service? Why you shouldn’t be attached to outcomes in business.  What is the perception of choice? How Rob and Kennedy made a multi-5 figure FB ads mistake and how they recovered.  The silver lining to making mistakes in business.  Their current business model and how they’ve structured it for growth.  Email marketing and being a service provider – what are the best practices for you? Why you need to position yourself to be top of mind.  The people and stuff we mentioned on the  show: The Copywriter Think Tank Kira’s website Rob’s website Rob and Kennedy's website The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM AI for Creative Entrepreneurs Podcast Full Transcript: Rob Marsh:  As a copywriter, you probably write emails for your clients. You almost certainly subscribe to a few email lists to watch what other smart marketers and copywriters are doing with email. And let me just interject here that you should definitely be subscribed to the Copywriter Club email list, but even if you don't use email or if you only subscribe to just a few well curated lists, today's episode is going to change the way that you think about email, persuasion and marketing. Our guests today are Rob and Kennedy, the psychic mentalist hypnotist duo behind Email Marketing Heroes. You'll definitely want to hear what they share about manipulative marketing and the most important thing, maybe the only thing that you should be doing with the emails that you send to your own list. Kira Hug:  But before we get to our interview, this podcast is sponsored by the Copywriter Think Tank, which we've mentioned several times recently. So if you listen to the show, you may already know what it's all about. Rob Marsh:  Yeah, so what's taken you so long to apply and join us there? Is the real question here. Kira Hug:  Yeah, I mean, okay Rob, I'm going to ask you a question about it, but what has surprised you about the Think Tank and what copywriters have been able to do in the Think Tank, recently? Rob Marsh:  So I'm not sure that this is recent, well, I mean it happens with a lot of copywriters who join, but just how quickly people make progress in their business. We've had people join who are struggling to make four or $5,000 months and literally within 60 days are clearing $10,000 months. That's not everybody, but it has happened enough times that sometimes I'm thinking the mental switch that you go through when you commit to a program like the Think Tank just has an amazing impact on your business. So I love seeing that happen over and over and over. And that doesn't mean people don't go through dry patches as well, we work through those for a lot of people, but it has real impact and I love seeing that. Kira Hug:  And I love our weekly check-in calls. So every Tuesday in the Think Tank, I host a check-in.