Signature stories come from all sorts of experiences, from the ordinary and mundane to the fantastical and unbelievable.

But what if your story has nothing to do with you? What if you weren’t there or even alive when it happened?

It might go against the grain for most speakers, but it’s never been a problem for Tamsen Webster.

With a glittering career as a speaker, strategist, marketing maestro, TEDx executive producer and Weight Watchers leader, Tamsen has more than enough stories of her own to tell, but her most popular and powerful talk remains her signature story that starts 200 years ago.

She’s been telling the story of Dr Ignaz Semmelweis to rapturous applause for years and, now, she’s telling it for Standing Ovation.

I hope you enjoy this episode as much as I did, Clappers.

Find out about:

• How taking your audience’s perspective and knowing their problems will make your talk untouchable
• What your audience want to know at the very start of your talk
• How to find new ways to tell the same story
• Why some great stories don’t have a place on stage
• Why a shift in focus can give the same story a completely new perspective
• What Tamsen’s process behind planning a great speech is

Please Support Our Show Sponsors:

This show is sponsored by Content 10x, the content repurposing experts. Content 10x have a unique service just for speakers called Talk 10x, where they transform your presentation into a suite of unique content to help spread your message. Visit content10x.com/standingovation to learn more!

If you want to get better at the business of speaking, you need to attend a 3 Ring Circus bootcamp, run by Josh Linkner and his team. Josh has created a system that will get you more gigs, more repeat gigs and increase your fees. Get $500 off by using the promo code ‘standing’ on their website.

Brand Builders Group are the best in the world at helping you find your personal brand and monetizing it. They're offering any Clappers who want to take their speaking and personal brand to the next level a free brand strategy call. Visit brandbuildersgroup.com/so to schedule your free call.

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