Susan Weinschenk, Ph.D. — How To Get People To Do Stuff
Podcast |
Non Breaking Space Show
Publisher |
Goodstuff.network
Media Type |
audio
Podknife tags |
Careers, 
Interview, 
Technology
Categories Via RSS |
Arts, 
Tech News, 
Technology
Publication Date |
Apr 03, 2017
Episode Duration |
Unknown
Dr. Susan Weinschenk is a behavioral psychologist who has been working in the field of design and user experience. She is the author of How To Get People To Do Stuff, Neuro Web Design: What Makes Them Click? and 100 Things Every Designer Needs to Know About People.
Dr. Susan Weinschenk is a behavioral psychologist who has been working in the field of design and user experience. She is the author of How To Get People To Do Stuff, Neuro Web Design: What Makes Them Click? and 100 Things Every Designer Needs to Know About People.

Dr. Susan Weinschenk is a behavioral psychologist who has been working in the field of design and user experience. She is the author of How To Get People To Do Stuff, Neuro Web Design: What Makes Them Click? and 100 Things Every Designer Needs to Know About People.

This episode of Non Breaking Space Show is sponsored by:
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Jump to a conversation on…

  • 2:25 What’s a normal day for you?
  • 3:45 Being a science advisor on a TV show.
  • 6:40 YouTube stars vs. TV stars
  • 8:55 How do self stories help people keep resolutions?
  • 11:24 If you’re talking about making a big change in your life, habit will only get you so far.
  • 12:30 What is an example of a self story?
  • 15:20 They were editing their stories based on what other people had said they did.
  • 16:40 Sometimes I’ll write out what I think my story is right now.
  • 17:30 There’s always more than one way to look at a situation.
  • 18:50 The way you describe your life has a huge effect on you.
  • 20:50 Is the best way to do it to write it down?
  • 24:01 Don’t lie in your story. Your story has to be grounded in reality.
  • 30:00 Do you have personas on the project?
  • 31:50 What’s a “deep interview?”
  • 36:10 I had someone crying in an interview about hooking up a television.
  • 39:00 What you need is the story from people.
  • 41:30 Customer support and trust is a big deal on the internet
  • 43:00 You’re not an expert because you don’t make this kind of purchase every day.
  • 47:00 Chris’ Instantpot story
  • 51:00 Susan’s tent story.
  • 59:00 Would you spend $18,000 without details about your insurance?
  • 1:01:45 How can people find you on the web?

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