Susan Standiford’s impressive career has progressed from “nerdom central” to helping startup companies “create a technology, ethos, and identity” for future growth. Her journey as a technologist has taken her from organizations like Disney Interactive, Travelocity, Oracle, Retek, Rue La La and Zeal, to her most recent position as CTO at IKEA in London. In this episode, she talks about her personal and professional growth with David Cohen, and of the value she has gotten back from being a five-year Techstars mentor.

Standiford discusses the “Five Traits of Leadership”—to be smart, able to get things done, able to fight through ambiguity, empowerment of others, and humble leadership (to be curious and willing to learn from others).

She talks about the three chapters of her life—coding and building systems, building teams, and then scaling those teams into successful companies with a “growth mindset.” Standiford’s special passion is helping women entrepreneurs succeed in tech startups. And she knows firsthand the importance of the #GiveFirst ethos.

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