Podknife - Super Bowl Ads: Sonic Branding Miss by Voice Marketing with Emily Binder

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Super Bowl Ads: Sonic Branding Miss

Podcast |: Voice Marketing with Emily Binder
Publisher |: Emily Binder
Media Type |: audio
Podknife tags |: Business,; Management & Marketing,; Technology,; Voice
Categories Via RSS |: Business,; Marketing,; Technology
Publication Date |: Feb 03, 2020
Episode Duration |: 00:02:28

Super Bowl LIV ads: which brands were heard? Lots of commercial music - borrowed pop culture. Who is creating new culture? Example: I tweeted:

It’s one after another. “Paint It Black” in @pepsi ad. “Reach Out I’ll Be There” in @HeinzKetchup_US ad. Both could have used some neat audio marks b/c both CPGs make a recognizable sound when you open them. Taste & sound are mighty sensory and recall triggers. #brandbowl #sbads

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