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In this episode of the Social Proof Podcast, the host explores the importance of integrity when selling products and collaborating with others. The discussion centers around the idea that simply selling a product for money is not enough, but rather finding partners who genuinely believe in and have a connection to the product. The host emphasizes the need for authenticity and meaningful collaborations. They also delve into the challenge of selling candles online, where customers cannot physically experience the scent. The episode concludes with a special guest joining the conversation, adding an interesting dynamic to the discussion. Tune in to gain insights on building genuine partnerships and overcoming obstacles in the world of online sales.

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00:00 Intro

00:00:41 Selling candles online.

00:03:05 The court system and punishment.

00:07:15 Black male teachers impact.

00:08:46 Black love and candle-making.

00:13:07 The gold standard of candles.

00:15:19 Candle business growth.

00:18:51 Collaborating with Carlos and Chad.

00:20:14 The perfect business partnership.

00:24:26 Boosie's candle collaboration.

00:28:17 Boosie collaboration and wholesale order.

00:30:03 Partnering with influencers and celebrities.

00:33:32 Building a candle business.

00:35:21 Modernizing the candle business.

00:38:03 Beyonce posting the candles.

00:43:26 Support the unconventional movement.

00:43:30 T-shirt brands and clothing.

#entrepreneur #smallbusiness #podcast #howto

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