How might subscriptions help expand your author business ecosystem? What are some tips on encouraging readers to buy direct? Why is the future looking positive for authors in the creator economy? Michael Evans gives his thoughts. In the intro, marketing for multi-genre authors [Self Publishing Advice]; Same as Ever: Timeless lessons on risk, opportunity, and living a good life by Morgan Housel; Year of the Locust by Terry Hayes, and what we can learn from both of these books. Plus, join me and Joseph Michael for a free webinar on Using AI as an author, 5 Dec 2023. Click here to find out more. Today's show is sponsored by Ingram Spark, which I use to print and distribute my print-on-demand books to 40,000 retailers including independent bookstores, schools and universities, libraries, and more. It's your content—do more with it through IngramSpark.com. Michael Evans is the author of science fiction thrillers, as well as Subscriptions for Authors and Creator Economy for Authors. He's also the co-founder of Ream, a subscription platform that helps authors create a thriving paid membership for their readers. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below. Show Notes * Finding the courage to try something new * What subscriptions are and how authors can use them * Who does well on Ream and other subscription-based platforms * Creating incentives for readers to join subscription-based models * Monetizing the idea of exclusivity and scarcity * The importance of building trust with your audience * Michael's optimism for the future of publishing You can find Michael at ReamStories.com and SubscriptionsForAuthors.com Transcript of Interview with Michael Evans Joanna: Michael Evans is the author of science fiction thrillers, as well as Subscriptions for Authors and Creator Economy for Authors. He's also the co-founder of Ream, a subscription platform that helps authors create a thriving paid membership for their readers. So welcome to the show, Michael. Michael: Thank you for having me. It's so wild, but really cool, to be on this end of the mic. I've been listening to you since the beginning. Joanna: Thank you so much for coming on. So first up— Tell us a bit more about you and how you got into writing and publishing.