If you want to have a long-term career as an author, you need readers to care about you and want to buy your books over the years to come. So how do you turn strangers into superfans? I discuss this and more book marketing tips with David Gaughran in today's show. In the introduction, I discuss the embezzlement at ‘famed' New York literary agency, Donadio and Olson, as reported by the New York Post this week. I encourage authors to educate and empower themselves and take control of their author business. Read Kris Rusch's informed article, and Chuck Palahniuk's blog post about how he is broke because of it. I also mention the potential impact of Patricia Cornwell signing with APub [Business Wire] and predict that this will be the first big print run when APub books appear in high street bookstores. Plus, customers in Australia will be blocked from shopping on Amazon.com after July 1, 2018 because of 10% GST. This will impact Kindle users [digital-reader.com/2018/05/31/amazon-to-block-australian-customers-from-using-amazon-com-they-could-lose-acess-to-their-ebooks/amp/">The Digital Reader]. Make sure you have licensed your books for Australia if you want readers to be able to find them. Want to write non-fiction and turn your knowledge into words? Want a step-by-step guide through the mindset, business aspects, writing and editing, publishing and product creation, as well as marketing a non-fiction book? Check out How to Write Non-Fiction: Turn your Knowledge into Words, out now in ebook, print, large print, workbook, and coming soon in audio format. I also have a multi-media course, penn-courses.teachable.com/p/write-non-fiction-book">How to Write a Non-Fiction Book, which expands on the material. You can get US$50 off by using coupon code: LAUNCH, valid until 30 June 2018. David Gaughran is the bestselling author of historical fiction, short stories, and popular guides for writers. His latest book is Strangers To Superfans: A Marketing Guide To The Readers' Journey. You can listen above or on iTunes or Stitcher or watch the video here, read the notes and links below. Here are the highlights and full transcript below. Show Notes * The ups and downs of David’s author career over the past few years * The effects of a disappointing book launch * Staying current with book marketing strategies