Today's guest is Brita Lundberg, a fourth generation farmer and the chief storyteller at Lundberg Family Farms. Brita joins host Kerry Diamond to talk about her family business, what it's like being a young farmer today, and the particulars of growing rice, her family’s specialty. Brita also talks about regenerative farming, how her family has saved tens of thousands of ducks in their fields, and what it means to “read the rice.” She also shares the emotional decision to leave her career in book publishing in New York City and return home to work in the family business. Thank you to Kerrygold for supporting our show. For Jubilee Wine Country tickets, click here. Click here for the fall issue of Cherry Bombe with cover stars Jeni Britton of Jeni’s Splendid Ice Cream and Abi Balingit of The Dusky Kitchen. Check out Jessie Sheehan’s new cookbook and get tickets for her tour. Visit cherrybombe.com for subscriptions and show transcripts. More on Brita: Instagram, Lundberg Farms, website More on Kerry: Instagram