Podknife - Stop Interrupting Your Customers by Voice Marketing with Emily Binder

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Stop Interrupting Your Customers

Podcast |: Voice Marketing with Emily Binder
Publisher |: Emily Binder
Media Type |: audio
Podknife tags |: Business,; Management & Marketing,; Technology,; Voice
Categories Via RSS |: Business,; Marketing,; Technology
Publication Date |: Feb 14, 2020
Episode Duration |: 00:01:51

Traditional display advertising is obsolete (see YouTube pre-roll video ads). There's a better way. Look at the gaming industry with Fortnite's collaboration with Marvel and Star Wars. Players can simply use the characters from these respective brands across gaming devices without ever interrupting play. This exemplifies a better framework for building brands and engaging customers. Imagine what a non-advertising but content driven approach could do for building fans of your brand or service. Want help with your strategy? Book a marketing consultation with Emily Binder at emilybinder.com/call

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