Traditional display advertising is obsolete (see YouTube pre-roll video ads). There's a better way. Look at the gaming industry with Fortnite's collaboration with Marvel and Star Wars. Players can simply use the characters from these respective brands across gaming devices without ever interrupting play. This exemplifies a better framework for building brands and engaging customers. Imagine what a non-advertising but content driven approach could do for building fans of your brand or service. Want help with your strategy? Book a marketing consultation with Emily Binder at emilybinder.com/call

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