Dave Lakhani is a persuasion ninja. Driven by his need to understand why people believe what they believe, he’s built businesses using story to sell his ideas. Dave will be speaking at the 2019’s Smarter Artist Summit, but we wanted to give you a small taste of his expertise on today’s episode. We Talk About: Persuasion with stories. How being raised in a cult shaped is Dave’s persuasion origin story. The difference between persuasion and manipulation. Establishing an argument using your audience’s experience and language. The rule of Ninety Percent Truth. The Law of Reciprocity. Igniting your tribe. — You’re invited to join us at the final Smarter Artist Summit on February 18th and 19th in Austin, TX. Authors and publishing experts from around the world will join us to teach you strategies that will outlast the “what’s working yesterday” tactics everyone else is talking about. Attendance is limited, so reserve your spot at smarterartistsummit.com now.