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Spring Cleaning Your Small Business in 4 Easy Steps
Podcast |
Women Conquer Business
Publisher |
Jen McFarland
Media Type |
audio
Podknife tags |
Business, 
Entrepreneurship, 
Management & Marketing
Categories Via RSS |
Business, 
Entrepreneurship, 
Management, 
Marketing
Publication Date |
Apr 07, 2022
Episode Duration |
00:52:44

Spring is here! If you're sprucing up your house with a little spring cleaning, it's also a great time for spring cleaning your small business.

Summary: Spring Cleaning You Small Business

Spring is here! If you're sprucing up your house with a little spring cleaning, it's also a great time for spring cleaning your small business.

We cover the 4 key areas you need to clean up to make your business shine:

  1. Review your website (what to look for and why)
  2. Check-in on your business goals (how's it going and what's changed)
  3. Adjust marketing strategies (especially if your goals changed)
  4. Clean out that inbox!

We also recommend listening to this earlier episode, spring clean your business, and avoid project fatigue.

Words of Wisdom

We just finished the first quarter of the year, If you keep track of that. We're at the beginning of the second quarter now. Do you need to adjust your goals? — Jen
We've been interviewing digital marketing experts, and we took quotes from the six people we have spoken with and found a theme. The theme was having authentic conversations within your content to attract an audience and to make them feel like they belong. Give them ownership of what your content is all about. We decided we need to have more conversations where we're giving people a chance to give us feedback and to talk about what they want to talk about. We looked at our marketing strategies. We said how could we make it better? — Shelley

Can't Miss Resources

Show Notes

Breaking News

  1. LinkedIn is building new analytics and video features for creators and increasing the visibility of their content. 
  2. new-creator-tools-020031694.html?ref=womenconquerbiz.com">https://www.engadget.com/linkedin-new-creator-tools-020031694.html

4 key areas you need to clean up to make your business shine

  • Take a look at your website
  • Is it accurate?
  • Is it easy to navigate?
  • Review your business goals
  • How are you tracking toward your goals?
  • Do you need to adjust
  • …. And are your marketing strategies aligned?
  • Effective marketing campaigns need to be aligned with your business goals
  • Let’s look at that inbox!
  • Mailstrom
  • Sanebox
  • Superhuman

Tweaks of the Week

Connect with Us

Podcast Production

  • Podcast hosting: 

Spring is here! If you're sprucing up your house with a little spring cleaning, it's also a great time for spring cleaning your small business.

Summary: Spring Cleaning You Small Business

Spring is here! If you're sprucing up your house with a little spring cleaning, it's also a great time for spring cleaning your small business.

We cover the 4 key areas you need to clean up to make your business shine:

  1. Review your website (what to look for and why)
  2. Check-in on your business goals (how's it going and what's changed)
  3. Adjust marketing strategies (especially if your goals changed)
  4. Clean out that inbox!

We also recommend listening to this earlier episode, spring clean your business, and avoid project fatigue.

Words of Wisdom

We just finished the first quarter of the year, If you keep track of that. We're at the beginning of the second quarter now. Do you need to adjust your goals? — Jen
We've been interviewing digital marketing experts, and we took quotes from the six people we have spoken with and found a theme. The theme was having authentic conversations within your content to attract an audience and to make them feel like they belong. Give them ownership of what your content is all about. We decided we need to have more conversations where we're giving people a chance to give us feedback and to talk about what they want to talk about. We looked at our marketing strategies. We said how could we make it better? — Shelley

Can't Miss Resources

Show Notes

Breaking News

  1. LinkedIn is building new analytics and video features for creators and increasing the visibility of their content. 
  2. new-creator-tools-020031694.html?ref=womenconquerbiz.com">https://www.engadget.com/linkedin-new-creator-tools-020031694.html

4 key areas you need to clean up to make your business shine

  • Take a look at your website
  • Is it accurate?
  • Is it easy to navigate?
  • Review your business goals
  • How are you tracking toward your goals?
  • Do you need to adjust
  • …. And are your marketing strategies aligned?
  • Effective marketing campaigns need to be aligned with your business goals
  • Let’s look at that inbox!
  • Mailstrom
  • Sanebox
  • Superhuman

Tweaks of the Week

Connect with Us

Podcast Production

Connect with Jen

Brought to you by Women Conquer Business

Connect with Shelley

Engineered by AGK Media Studio

This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

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