Sponsored by Podpage. Podcasters are moving from Wordpress to Podpage: "I spent TOO MUCH time hiring a website developer, TOO MUCH work on all the different pieces, and TOO MUCH money on website hosting and management. Thanks for Podpage!”

• Thought Spotify had stopped spending the big bucks on content? Think again: the company is making offers, reaching seven figures, to “encourage video-oriented creators to distribute their shows to the platform in addition to YouTube”, according to a new scoop from Bloomberg’s Ashley Carman. She points out that when you upload videos to the service, it pulls audio from the video file, rather than the RSS feed (thus cutting out dynamically inserted ads).
• The BBC is doubling-down on its podcast windowing strategy. It’s to make more of its podcast episodes available exclusively first behind a registration wall on the BBC Sounds app - usually for a week (seven days) or a month (28 days) - and only then publish on open RSS. The BBC claims a successful 18-month trial, which it says attracted 218,000 listeners to use BBC Sounds (4.3% of the total audience); but it also admits that the majority of listeners still use open RSS to listen. The BBC was the first UK broadcaster to embrace podcasting, in November 2004, but has since retreated from the open internet.
  • The BBC is funded by a mandatory TV licence of £169.50 (US$220) a year, and by advertising and programme sales outside the UK. Recently unveiled plans to include advertising on podcasts within the UK have been heavily criticised.
• Google’s NotebookLM now “lets you listen to a conversation about your sources” - taking a full set of articles and turning it into a “lively conversation”, or as we might call it, a podcast. We asked it to take our popular article explaining podcast stats. And the 7-minute result is really quite impressive. Worth a listen.
  • It totally hallucinates the difference between a download and a listen - but we like its description of a download being “people who RSVP to a party saying they’ll be there”, but a listen being “people who actually turn up”.

Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.

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