Sponsored by Central Talent Booking. The Guests Your Podcast Needs - From celebrities to experts, Central Talent Booking connects you with the right guests to captivate your listeners. Learn more.

• Spotify has launched the Spotify Partner Program, a way to monetise your shows on the platform. “More than 65% of eligible shows and networks have already enrolled,” says the press release. You have to be hosted with Spotify (or Spotify’s Megaphone) in order to get access, and be based in the US, UK, Canada or Australia.
  • Creators get a 50% revenue share for ads sold. For any video episodes that “Spotify Premium subscribers in select markets stream uninterrupted”, creators earn “based on how much your content is streamed”, but there is no further detail. If you have baked-in host reads, you retain all revenue from those.
  • The hard-to-hit eligibility figures (30 day targets of 10,000 streamed hours on Spotify, and 2,000 unique Spotify users) are Spotify-exclusive numbers - which suggests that some podcasters might withdraw their shows from open RSS altogether if it helps them hit the eligibility figure.
  • How does YouTube compare? YouTube pays out more - giving creators 55% of ad revenues (though overall revenues might be lower), and shares a portion of YouTube Premium revenue with creators, based on watch time. YouTube’s also significantly easier to become eligible, needing 4,000 streamed hours in the last year, and 1,000 subscribers).
• Anchor co-founder Michael Mignano has explained how Anchor managed to add shows to Apple Podcasts without forcing users to do it themselves - always a bone of contention with other podcast hosts. No, it wasn’t a secret API (which Apple always denied): it was... hiring college students to do it all manually.
• How do you turn a true crime podcast into a video show suitable for YouTube? True Crime Reports from Al Jazeera, which launches this Sunday, combines AI-generated visuals to re-enact aspects of the cases, motion graphics, and interviews with individuals at the heart of these stories. It's a first for a large broadcaster; the show is a co-production between Al Jazeera and Message Heard.

Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.

Classifieds - your job or ad here

• Let's be Podcast Besties! 👯 — Podcast Bestie is a newsletter, podcast, and best friend to podcasters trying to grow and monetize their shows. Join the squad now.
• 🎅 Last Chance: Podcast Movement Sale Ends TONIGHT — The Podcast Movement Evolutions Holiday Sale ends tonight! Grab your ticket now to lock in the best price of the season. Don’t wait—prices go up at midnight. Save big before it’s too late!
• Start the Year Podcasting — Ready to start or grow your podcast? Join the School of Podcasting! Get UNLIMITED COACHING, courses, and community. Use code PODNEWS for a special discount. Start your podcasting journey today!

Gold supporters: Buzzsprout, Mowpod, Mamamia, The $100 MBA, Sounds Profitable, The Podglomerate, Cohost, Podscribe, Steve Lack: Audio, Simplecast, Resound, audioBoom, RedCircle, Audiohook, SALT, Riverside.fm, Jar Audio, Podchaser, Awesound, Podpage websites, Disctopia, Libsyn, Evergreen Podcasts, Knucklehead Media Group, Acast, We Edit Podcasts

Silver supporters: Storic Media, Audacia Audio, Bumper, PodLabs - Podcast Experimentatio, Magellan AI, Gilded Audio, PlayPodcast, Red Seat Ventures, Huberman Lab, Jonekiri, Gumball, Deepcast Creator, ARN's iHeartPodcast Network Aust, Podium , Tink Media, Ausha, The Podcast Haven, Cloud10, Frequency, Storyboard, Truefans, SoundStack, Compliance Podcast Network, The Roost, POW PR, Ask Ralph Christian Finance, Voxtopica, Podcastpage, Message Heard, Health Podcast Network, Rephonic, Double Elvis Productions, Jam Street Media, Optimal Living Daily, Blubrry, Headliner, Transistor, Castos, matchmaker.fm, Ossa Collective, Heartcast Media50, Podcast Taxi, Lemonada Media, Zvook, Rhapsody Voices, Wondery, Oxford Road, Sonic Influencer Marketing, Diversion Podcasts, StreamGuys, Ad Results Media, Hear.Here.Singapore, Podcast Partnership, Content10x, She Podcasts, Cleanfeed, Podigy, Sonix, Adopter Media, Podcast Movement, Lower Street, Revolver Podcasts, School of Podcasting, Edison Research, Signal Hill Insights

Our personal supporters: Eric Montgomery, Amy Woods, John, Armel, Oludotun Oyebolu, Mikel Ellcessor, Gene Monterastelli, Ed Sullivan, Lindsay Graham, Neil Mody, David Lloyd, Steven Goldstein, Matt Wade, tony@virtualcouch.xyz, Mirko Lagonegro, Andy Maher, Kara Silverman, Eric Hunley, Owen Grover, Liz Covart, Justin Jackson, Karen Jackson, CESLIE Armstrong, Mike R, Søren Hugger Møller, Josh Withers, Michael Dell, Eric Nuzum, Benjamin Masse, Brett Johnson, Mark Ramsey, Helene Pawlitzki, Jeremy Enns from Podcast Marketing Academy, Steve Stewart, Pete Morgan, Stew Redwine, Meggan Ellingboe, Alicia Mackey Huber, Rekha Murthy, Jody Avirgan, Mohammad Ali, Joe Stone, ShEvo (Sheila Dee & Evo Terra), Buzz Knight, Stephanie Arakelian, Kerry Donahue, Tony Garcia, We Are Libertarians, Jaz Garewal, Don MacKinnon, Graeme Klass, Suzanne Schultz, Joanne Phillips, Lex Friedman, Dave Beasing, Jeremy McCarter, EarBuds Podcast Collective, Andy Bowers, Mary Dooe, Paul Vogelzang, Vanessa Harris, Charles Spivey, Niall Mackay, Brandon Schexnayder, Courtney Reimer, Tom Teodorczuk, Ken Beyer, Sam Phelps, Doug Downs, Joe Tannorella, Jenn Leask, Jeremie Mani (Podcasthon.org), Jennifer Henczel, Larry Rosin, Andi, Stacey Goers, Bryan Barletta, Gavin, Bubbe Ann Schockett, Darius Derakshan, Stefano Mangone, Dave Campbell, Cindy Howes, Chris Peterson, TWRS, Anastasia Violet Lipske, Gee Padilla

Our supporters pay for Podnews, so everyone can access. Join them today.

Image: James Cridland