Podknife - Speed Bumps: The Magical Ingredient in Marketing (From the AOP Archives) by Under the Influence with Terry O'Reilly

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Speed Bumps: The Magical Ingredient in Marketing (From the AOP Archives)

Podcast |: Under the Influence with Terry O'Reilly
Publisher |: Apostrophe Podcast Network
Media Type |: audio
Podknife tags |: Advertising,; Management & Marketing,; Society & Culture
Categories Via RSS |: Society & Culture
Publication Date |: Sep 09, 2023
Episode Duration |: 00:25:31

This week we look at how smart marketers use Speed Bumps to generate greater sales. While modern marketing loves a friction-free fast transaction, smart marketers know that a perfectly-placed speed bump can slow the selling process down Plus, we reveal why Van Halen wanted all those brown M&Ms taken out of the bowls. You may be surprised.

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