Social media is the beast that never stops eating. No matter how much content we create, there’s always more we could do. Platforms have different rules, audiences, and needs. Producing social media content, even for a small business or client, is a full time job.
Given that, is there enough time in the day to write good copy and still get the rest of your work done? Or does the pressure to get posts online cause you to cut corners, rushing through the process? Jason Mollica, a communications professor at American University and a Flack Pack contributor, joins Robert in the Flack Pack studio to share his tips for writing better social media copy.
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