Podknife - Social Causes: When Good Deeds Go Bad by Today in Digital Marketing

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Social Causes: When Good Deeds Go Bad

Podcast |: Today in Digital Marketing
Publisher |: Tod Maffin
Media Type |: audio
Podknife tags |: Business,; Management & Marketing,; Social Media
Categories Via RSS |: Business,; Marketing,; News,; Tech News
Publication Date |: May 29, 2023
Episode Duration |: 00:16:09

Description
iTunes Summary

Yang Wang is an Assistant Professor of Marketing at the Fox School of Business at Temple University. He and his colleagues have just published some new research in the Journal of Marketing Science. His paper is called “How Support for Black Lives Matter Impacts Consumer Responses on Social Media.”

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Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio

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Tod speaks with the co-author of a scientific study that questions whether supporting a popular social causes is always a guaranteed win for your brand. Our Sponsors: * Get 15% off your next gift at uncommongoods.com/TODAY. Privacy & Opt-Out: https://redcircle.com/privacy