Selling your books direct to readers and listeners can bring you more money, faster, and allow you to control your customer's experience and data. Morgana Best explains why selling direct is so important for an author business, and some of her tips for implementing a Shopify store. In the intro, the publishing court case of the DOJ vs PRH and S&S merger [king-penguin-random-house-antitrust-testimony.html">New York Times; Vanity Fair; The Hotsheet]; Publisher Pearson is planning to use NFTs [The Guardian]; More on NFTs and blockchain [Future]; Mark Dawson's Ads for Authors opens this week (affiliate link); my bookbinding project from print on demand to leather-bound original. Today's show is sponsored by ProWritingAid, writing and editing software that goes way beyond just grammar and typo checking. With its detailed reports on how to improve your writing, and integration with Scrivener, ProWritingAid will help you improve your book before you send it to an editor, agent or publisher. Check it out for free or get 25% off the premium edition at www.ProWritingAid.com/joanna Morgana Best is the ‘USA Today' Bestselling Author of over 50 cozy mysteries. She has been selling direct from her website for many years, and shares all her tips in her new book, Stop Making Others Rich: How Authors Can Make Bank Selling Direct. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below.  Show Notes * Why sell direct? * The mindset you need to sell direct* Cost of your own store vs cost of selling through the retailers (and of course, you can do both!)* Delivering ebooks, audiobooks, and print-on-demand books when selling direct?* Using customer data in an ethical manner, and how to optimize your store by utilizing data* Don't get overwhelmed. Start with a minimum viable store* Direct book marketing — how to drive traffic to a Shopify store You can find Morgana Best at MorganaBest.com and on Twitter @MorganaBest Transcript of Interview with Morgana Best Joanna: Morgana Best is the ‘USA Today' Bestselling Author of over 50 cozy mysteries. She has been selling direct from her website for many years, and shares all her tips in her new book, Stop Making Others Rich: How Authors Can Make Bank Selling Direct. Welcome, Morgana.