Print on demand makes it easy to sell print books without the hassle of storage and shipping — but it's limited to what the established POD printers allow. What if you want to do a special print run, either for a crowdfunding project, or because you want higher quality print production with extras? White Fox help authors with special print design and publishing, as well as other aspects of the author business. In this episode, we talk about some of the options available to authors. WhiteFox also have a great free resource on crowdfunding your book. John Bond is the CEO of White Fox, a premium publishing and book marketing partner based in the UK and U.S. Chris Wold is the sales and business development director at White Fox. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below.  Show Notes * Why are print books still so important even as digital continues to rise? * When might an author consider a special print run? Slow, artisanal printing vs fast POD * Design options for special print runs — and how they might impact price * How timelines compare to POD — and why that might not matter for a crowdfunding project, as long as you communicate timings to backers. You can find White Fox at WeAreWhiteFox.com and on Twitter @wearewhitefox. Check out the free crowdfunding resource here. Transcript of Interview with John Bond and Chris Wold Joanna: John Bond is the CEO of White Fox, a premium publishing and book marketing partner based in the UK and U.S. Chris Wold is the sales and business development director at White Fox. Welcome back to the show, John, and hello, Chris. John: Thank you very, very much for having us. Chris: Thank you. Joanna: It's good to talk about this today. I think this question's important. It's crazy really, but: Why are print books still so important and beloved in a world that also feels increasingly digital? John: That's such a good question. When we started in 2012 in London so we just had our 10th anniversary and when we got going, we imagined a world where every project would include an app or an enhanced ebook. And we have done some of those things, but nothing like the amount that I imagined was going to happen. What's just been astonishing is how many people are still in love with this format that's been around for centuries and which still seems to resonate with people as something which has authority and gravitas and which is the opposite of ephemera. You can't delete it. It's a rather extraordinary thing. What seems to have happened actually is the opposite. Maybe of what we thought was going to happen, which is that more and more people want to put more effort into creating more beautiful objects with higher specification and better paper.