It's an exciting time for authors who want to take control of their creative business and explore the many opportunities we have to get our books into the hands of readers – and make a living from our writing. In this powerful talk given at Digital Book World in October 2018, Orna Ross explains the rise of self-publishing 3.0. Orna Ross is a poet, novelist, non-fiction writer, creative coach, professional speaker, and founder of the Alliance of Independent Authors. She's also my friend and creative mentor. Orna and I do a monthly Advanced Self-Publishing Salon on the ALLi podcast feed. Show notes:  * What is an independent author? * Why you're in business from the day you self-publish your first book * What is Self-Publishing 3.0 and the history of the movement from the 1990s onwards * What does it take to be a success in this new world as an indie author? * Step by step, book by book, asset by asset * Why you need multiple streams of income * The maker, the manager, the entrepreneur – you need to be all three * 7 stages of the creative process – and how it can be used for business * 7 parts of the publishing process * 7 business models for authors – more detail here. [Note from Joanna: I use several of these models in my own business!] * The sequence of success You can find Orna at www.OrnaRoss.com and the Alliance of Independent Author's blog at www.SelfPublishingAdvice.org. Transcript of Orna's talk My name is Orna Ross and I’m here today to talk about Self Publishing 3.0 and about running a successful author business. So just a little bit about me. I run the Alliance of Independent Authors but I am an author myself. I write poetry. I write fiction and I write nonfiction guides for today’s self-publishing author and also for creative entrepreneurs, people who run passion-based businesses. Online, digital micro business. In 2012, the Alliance of Independent Authors was founded at London Book Fair to represent self-publishers in the publishing ecosystem. Things were a little bit different than they are now and I am really pleased at what has happened in the meantime and this wonderful conference is very much part of that. It’s great to see so many authors here and to have conversations with other publishing professionals who are really interested in what authors are doing and seeing just how pioneering and innovative we are these days. Our mission at ALLi is ethics and excellence in self-publishing and we promote that in a variety of ways and if anybody wants to talk to me about that, I can talk to you about that a little bit later, but some people always, when I talk about the Alliance of Independent Authors ask me, “What is an independent author?” We like to call ourselves indie authors. Yes, it borrows a little cool from the film guys and the music guys that maybe us bookish types like to have. But we have a very clear definition of “independent” at the Alliance and it means that you have self-p...