Dave Jackson, Podcast Consultant with The School of Podcasting, and an inductee into the Podcasting Hall of Fame, submitted a question to the website for “The Word From Mouth”. So we invited him on the show to discuss it. MouthMedia Network CEO Rob Sanchez has a far-reaching conversation with Dave, who has been podcasting since 2005, about the state and future of discovery mechanisms in podcasting, the challenges of growing adoption into podcasting, the need for viral podcast content, and what it will take to make podcasts a household habit across the country. And James Cridland shares the latest headlines in podcasting from Podnews. Dave Jackson has been a corporate trainer for more than 20+ years. He currently runs the School of Podcasting (www.schoolofpdocasting.com), has written the books “Get your band out of the basement and keep them out of the asylum”​ and “More Podcast Money (morepodcastmoney.com). He works to flatten the learning curve of podcasting and recommend the right equipment cost efficiently. He also does one on one podcast consulting at www.schoolofpodcasting.com. Dave is a featured/keynote speaker at events, and served as the Director of Podcasting for the New Media Expo. He is also a member of the tech support staff at Libsyn.com. Special thanks to Dave Jackson for joining the show on short notice and for his technical contribution. See omnystudio.com/listener for privacy information.