Podknife - SDS 481: Performance Marketing Analytics by Super Data Science

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SDS 481: Performance Marketing Analytics

Podcast |: Super Data Science
Publisher |: Jon Krohn and Guests on Machine Learning, A.I., and Data-Career Success
Media Type |: audio
Podknife tags |: Artificial Intelligence,; Business,; Data Science,; Interview,; Machine Learning,; Technology
Categories Via RSS |: Business
Publication Date |: Jun 22, 2021
Episode Duration |: 00:58:48

Kris Tait joins us to discuss the vast world of digital performance marketing and how automation, data, and optimization play an important role. In this episode you will learn: • What is performance marketing? [3:29] • How can advertisers take advantage of these tactics? [13:04] • The importance of quality data in performance marketing [20:19] • Human value performance marketing [25:30] • How does Croud optimize? [29:05] • What are the best KPIs in this industry? [34:02] • Roles available at Croud now [39:11] • Typical tools at Croud [42:43] • What clients work best for Croud? [48:56] Additional materials: www.superdatascience.com/481

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