Looking ahead through 2022, it's a time of great potential and opportunity. It seems like it's easier than ever to sell cheese and other specialty items, and at the same time, it's more challenging than ever. There are more sales channels, more ways to advertise and communicate, more promotional platforms, more data... 

Felice Thorpe and CTC host  Jessica Kesselman have zeroed in on four areas for this discussion about the time we're living in. While some are focusing on this time as the 'Great Resignation', we can also look at this period as something we've dubbed 'The Great Reset': an opportunity to shift our thinking about traditional ways of doing business and defining roles for better results.

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