Podknife - S9E24 - Branding A Disease by Under the Influence with Terry O'Reilly

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S9E24 - Branding A Disease

Podcast |: Under the Influence with Terry O'Reilly
Publisher |: Apostrophe Podcast Network
Media Type |: audio
Podknife tags |: Advertising,; Management & Marketing,; Society & Culture
Categories Via RSS |: Society & Culture
Publication Date |: Jun 10, 2020
Episode Duration |: 00:27:23

This week, we explore the branding of diseases. Over the course of history, diseases have been named after people and countries with devastating effects. Names have stigmatized entire regions, decimated industries and have even caused diplomatic crises. And countries have weaponized diseases for political purposes. As with all branding, words matter.

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