Podknife - S9E21 - Fix It Again, Tony: Brand Nicknames by Under the Influence with Terry O'Reilly

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S9E21 - Fix It Again, Tony: Brand Nicknames

Podcast |: Under the Influence with Terry O'Reilly
Publisher |: Apostrophe Podcast Network
Media Type |: audio
Podknife tags |: Advertising,; Management & Marketing,; Society & Culture
Categories Via RSS |: Society & Culture
Publication Date |: May 21, 2020
Episode Duration |: 00:27:35

Some people call Under The Influence UTI for short. It’s not a good nickname. But some brand nicknames are positive and extremely valuable - like Coke and Chevy - and some nicknames like “Whole Paycheck” don’t make Whole Foods happy. Join us this week as we explore the implications of brand nicknames.

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