Podknife - S9E15 - Takes a Licking and Keeps on Ticking: Advertising Torture Tests by Under the Influence with Terry O'Reilly

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S9E15 - Takes a Licking and Keeps on Ticking: Advertising Torture Tests

Podcast |: Under the Influence with Terry O'Reilly
Publisher |: Apostrophe Podcast Network
Media Type |: audio
Podknife tags |: Advertising,; Management & Marketing,; Society & Culture
Categories Via RSS |: Society & Culture
Publication Date |: Apr 09, 2020
Episode Duration |: 00:27:28

This week, we explore the world of torture tests. Torture test commercials are one of the advertising industry’s most powerful techniques - because when a product can survive a dramatic test, it can convince a lot of people to buy the product. Unless, that is, the torture test goes very wrong…

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