S9E13 - Lend Us Your Ears: The Intimate Art of ASMR Marketing
Media Type |
audio
Categories Via RSS |
Society & Culture
Publication Date |
Mar 26, 2020
Episode Duration |
00:27:23

This week, we explore the quiet world of ASMR marketing. ASMR stands for Autonomous Sensory Meridian Response. It’s a new form of marketing that creates a calming feeling often accompanied by a tingling sensation. Marketers create that experience using sound effects and whispers. Everything from beer brands to fast food restaurants are using it - hoping that tingling sensation leads to a cash register.


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