Podknife - S9E10 - Come Fly With Me: Airports Are Now Brands by Under the Influence with Terry O'Reilly

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S9E10 - Come Fly With Me: Airports Are Now Brands

Podcast |: Under the Influence with Terry O'Reilly
Publisher |: Apostrophe Podcast Network
Media Type |: audio
Podknife tags |: Advertising,; Management & Marketing,; Society & Culture
Categories Via RSS |: Society & Culture
Publication Date |: Mar 05, 2020
Episode Duration |: 00:27:07

This week, we explore how airports are now becoming brands. You may not know it, but airports compete against each other for business. That intense rivalry has led to the complete transformation of airports - they now have movie theatres, skating rinks, rooftop pools and top retail stores. These days, airports are destinations unto themselves.

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