Podknife - S9E09 - Search Parties: The Relentless Hunt For New Customers by Under the Influence with Terry O'Reilly

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S9E09 - Search Parties: The Relentless Hunt For New Customers

Podcast |: Under the Influence with Terry O'Reilly
Publisher |: Apostrophe Podcast Network
Media Type |: audio
Podknife tags |: Advertising,; Management & Marketing,; Society & Culture
Categories Via RSS |: Society & Culture
Publication Date |: Feb 27, 2020
Episode Duration |: 00:27:13

This week, we explore the surprising ideas companies use to attract new customers. Like “Finger Lickin’ Good” nail polish from KFC. Or NASCAR’s partnership with Harlequin romance novels. The search for new customers is endless. And the resulting marketing is endlessly fascinating.

Hosted on Acast. See acast.com/privacy for more information.

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