Podknife - S9E03 - Putting Fans In Stands: How Sports Teams Sell Tickets by Under the Influence with Terry O'Reilly

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S9E03 - Putting Fans In Stands: How Sports Teams Sell Tickets

Podcast |: Under the Influence with Terry O'Reilly
Publisher |: Apostrophe Podcast Network
Media Type |: audio
Podknife tags |: Advertising,; Management & Marketing,; Society & Culture
Categories Via RSS |: Society & Culture
Publication Date |: Jan 16, 2020
Episode Duration |: 00:27:20

This week, we look at the fascinating ways sports teams market themselves. We’ll unpack why one stadium replaced its ushers with librarians, why another encouraged fans to wear “awful" clothes and how a grammatical error put Toronto on the map. It all comes down to a strategic…game plan.

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