Podknife - S9E02 - Goliath Meet David: Small Brands That Beat The Big Boys by Under the Influence with Terry O'Reilly

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S9E02 - Goliath Meet David: Small Brands That Beat The Big Boys

Podcast |: Under the Influence with Terry O'Reilly
Publisher |: Apostrophe Podcast Network
Media Type |: audio
Podknife tags |: Advertising,; Management & Marketing,; Society & Culture
Categories Via RSS |: Society & Culture
Publication Date |: Jan 09, 2020
Episode Duration |: 00:27:21

This week, we analyze how small brands outsmart their giant counterparts. We’ll look at a snack food company with a cult-like following that outsells Frito-Lay in Baltimore. A tiny soda brand that obliterates Coca Cola in Scotland. And a bubble gum-flavoured drink that beats all the big boys only in Peru. Goliath, meet David.

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