Podknife - S9E01 - Same Bat Time, Same Bat Channel: Marketing TV Shows by Under the Influence with Terry O'Reilly

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S9E01 - Same Bat Time, Same Bat Channel: Marketing TV Shows

Podcast |: Under the Influence with Terry O'Reilly
Publisher |: Apostrophe Podcast Network
Media Type |: audio
Podknife tags |: Advertising,; Management & Marketing,; Society & Culture
Categories Via RSS |: Society & Culture
Publication Date |: Jan 02, 2020
Episode Duration |: 00:26:15

This week, we step into the highly competitive world of Television Marketing. Between Netflix, Amazon and Crave, the marketing of TV shows has become a rat-race. And in a world where we can watch anything anytime, luring viewers back each week calls for some outside the box marketing.

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