Podknife - S8E23 - The Risk in the Asterisk: Fine Print & Advertising Disclaimers by Under the Influence with Terry O'Reilly

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S8E23 - The Risk in the Asterisk: Fine Print & Advertising Disclaimers

Podcast |: Under the Influence with Terry O'Reilly
Publisher |: Apostrophe Podcast Network
Media Type |: audio
Podknife tags |: Advertising,; Management & Marketing,; Society & Culture
Categories Via RSS |: Society & Culture
Publication Date |: Jun 06, 2019
Episode Duration |: 00:27:51

This week, we unpack the nuanced world of Advertising Disclaimers. We’ll look at the most absurd product disclaimers of all time, why a shocking disclaimer on a brand of Lays chips sparked a 50% drop in sales and the Presidential attack ads that changed political disclaimers forever. It really puts the “risk” in asterisk. Hope you’ll join us.

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